Africell Uganda

During and immediately after my University, I never thought I was going to work for a telecom company. Surely this wasn’t in my dreams and it had never crossed my mind. The only admiration I had from the telecom industry was the big digital and social media presence that Airtel Uganda had by that time. Blu Flamingo a digital marketing agency that is handling Airtel had several campaigns that stunned several digital marketers. For a beginner like me, I was really impressed. At one of the events where Africell Uganda was a sponsor, my start-up (QwertCo) was also sponsor in charge of the event’s digital and social media campaigns. This event had a great social media presence that also benefited Africell Uganda as a brand. At that time, Africell had a social media presence but I should frankly say that it wasn’t perhaps the priority of the brand amidst several other commitments they were pushing. But just like everything has its own time, Africell had gotten thirsty of a committed social media department. Modern marketing is not complete until you cover social media thus the 360 marketing component. I joined Africell Uganda as the Social Media Manager in December 2016. My immediate move was to make my competitors aware that my brand had social media accounts which perhaps they had never acknowledged on their Social Bakers. I joined when Africell was running a winning and ruffle campaign country-wide. This was dubbed #Africell1Billion! I had no time to think expansively on general strategies but I went straight to developing specific strategies for that promotion. These were great and I have to say, this was the start and a message was sent to our competitors. From January 2017, we have run several social media campaigns among which #DontBeCheated won the award for Best Use of Digital for Brand/Product/Service Marketing Campaign in the 2017 Digital Impact Awards among other accolades.

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Mathias Ssemanda

Clement Hill Road, Plot 28-30
P.O Box 24144
Kampala Uganda

+256 7926 33333

mathias@ssemanda.com

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